Category: Manufacturing Marketing

Flipping the Funnel: The 95/5 Rule

Flipping the Funnel: The 95/5 Rule Notify me The natural approach to marketing a product or service is to push the potential buyer through a funnel of decision-making: they have…
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Shifting Habits of B2B Buyers

Shifting Habits of B2B Buyers Notify me As social media marketing, digital advertising, and e-commerce continue to overtake the market, the buyer’s journey–especially for B2B products and services–has drastically shifted.…
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