How to run an Inbound Marketing Campaign

Stay organized with our free marketing campaign checklist
inbound Marketing

Inbound Marketing

Years ago, running a marketing campaign meant developing creative, writing a check, and crossing your fingers that results would follow.

The channels that marketers use today are different, but the same problem remains: disconnected tools and channels mean it’s tough to measure results, and the experience for your leads often feels disconnected.

With this free checklist, you will be given a new framework for campaigns that solves all of these common marketing problems. 

You will learn how to develop an inbound marketing campaign that:
  • Starts with the customer in mind
  • Uses integrated tools to connect everything
  • Works in any situation
inbound marketing

Ready to hit the "GO" button on your campaign?

Before you dive in, make sure you’ve dotted all your I’s and crossed all your T’s. Here’s a checklist to make sure you’ve covered all your bases.
inbound marketing checklist icon
Identify your campaign audience.
Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly.
inbound marketing checklist icon
Set your goals + benchmarks.
Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign.
inbound marketing checklist icon
Create your offer(s).
Your offer should be compelling enough to make the visitor want to take the action you desire which can be anything that prospects would find valuable.
inbound marketing checklist icon
Create landing pages.
Make sure your landing page is clean, focused, self-explanatory, and have a clear value proposition and call to action (CTA - usually a form for the user to complete).
inbound marketing checklist icon
SEO optimization.
Don’t forget to optimize your landing page for SEO. Keep in mind emerging trends, algorithmic changes, technological advancements, and your audience.
inbound marketing checklist icon
Plan + build your automation + nurturing flows.
Your campaign doesn’t end when leads convert on your landing page. Plan and build your follow up campaigns to nurture leads down your funnel.
inbound marketing checklist icon
Write a blog post.
Your campaign is awesome – don’t hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they’ll find in your offer.
inbound marketing checklist icon
Share it on social media.
Promote your blog post and offer through social media to drive traffic into the top of your funnel.
inbound marketing checklist icon
Add in long tail keywords.
Make sure your campaign is SEO friendly – that way, interested prospects will find your campaign long after you stop actively promoting it.
inbound marketing checklist icon
Consider paid search.
Social Media Marketing through LinkedIn and Facebook retargeting.
inbound marketing checklist icon
Consider other channels.
Other channels can be a part of your inbound campaign, too – just be sure that you are measuring the effectiveness of these channels.
inbound marketing checklist icon
Track your URLs.
Where is your traffic coming from, and how are visitors finding you? Tracking URLs can help.
inbound marketing checklist icon
Report on your results.
Hard work shouldn’t go unmeasured. Organize and show off your numbers at the end of the campaign with tools such as analytics and actionable analytics dashboard.
inbound marketing checklist icon
Identify your campaign audience.
Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly.
inbound marketing checklist icon
Set your goals + benchmarks.
Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign.
inbound marketing checklist icon
Create your offer(s).
Your offer should be compelling enough to make the visitor want to take the action you desire which can be anything that prospects would find valuable.
inbound marketing checklist icon
Create landing pages.
Make sure your landing page is clean, focused, self-explanatory, and have a clear value proposition and call to action (CTA - usually a form for the user to complete).
inbound marketing checklist icon
SEO optimization.
Don’t forget to optimize your landing page for SEO. Keep in mind emerging trends, algorithmic changes, technological advancements, and your audience.
inbound marketing checklist icon
Plan + build your automation + nurturing flows.
Your campaign doesn’t end when leads convert on your landing page. Plan and build your follow up campaigns to nurture leads down your funnel.
inbound marketing checklist icon
Write a blog post.
Your campaign is awesome – don’t hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they’ll find in your offer.
inbound marketing checklist icon
Share it on social media.
Promote your blog post and offer through social media to drive traffic into the top of your funnel.
inbound marketing checklist icon
Add in long tail keywords.
Make sure your campaign is SEO friendly – that way, interested prospects will find your campaign long after you stop actively promoting it.
inbound marketing checklist icon
Consider paid search.
Social Media Marketing through LinkedIn and Facebook retargeting.
inbound marketing checklist icon
Consider other channels.
Other channels can be a part of your inbound campaign, too – just be sure that you are measuring the effectiveness of these channels.
inbound marketing checklist icon
Track your URLs.
Where is your traffic coming from, and how are visitors finding you? Tracking URLs can help.
inbound marketing checklist icon
Report on your results.
Hard work shouldn’t go unmeasured. Organize and show off your numbers at the end of the campaign with tools such as analytics and actionable analytics dashboard.

Experience You Can Trust

Award-Winning Agency
50 Marketing has received multiple international awards for manufacturer and B2B marketing.
National and International Clients
50 Marketing has clients in 33 states and 5 countries.
Certified Agency
50 Marketing is recognized by leading marketing service providers like HubSpot, Google, Facebook, and LinkedIn.

Ready for 50 Marketing to help you with your inbound marketing campaign?

50 Marketing works with you to find where time, effort, and money are currently being wasted in your marketing efforts. Then, 50 Marketing will help you plan, build, and execute new marketing strategies to maximize both your investment and your return.
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Award-Winning Agency

50 Marketing is an award-winning agency and has received multiple international awards for website design and video production.

With clients in 33 states and 5 countries, 50 Marketing provides marketing, advertising, and digital services that are successful across geographies, industry types, and markets.

50 Marketing's programs deliver results with the right mix of strategy, planning, execution, delivery, analysis, and optimization.