Informed by strategic planning developed with hundreds of manufacturing and B2B clients.
The traditional job posting approach no longer works—manufacturers must actively market their workplace to attract top talent.
Workforce branding is a strategic way to position your company as an employer of choice. By shaping your company's reputation and culture, you can:
Manufacturers often focus marketing efforts on generating leads and sales, but effective marketing is just as critical for recruiting talent. Leveraging digital marketing, video storytelling, and social media can help manufacturers connect with job seekers where they are: online.
Developing a strategic plan is difficult—we each only know what we know. It's time to leverage the professional experience of thousands of strategic marketing consultations.
Episode 45
Episode 30
Episode 1
Brechbuhler Scales President Dennis Thomas joins Bill to discuss the American Grit culture campaign, telling the company story through historical highlights, and running a growing family business.
Even though we’re states apart, it feels like the team is right next door with how smoothly we communicate. They consistently meet tight deadlines and keep everything running efficiently, making it easy for me to stay on top of our marketing efforts. It’s been a great relationship, and they’ve truly become an extension of our team.
50 Marketing takes the time to really understand our business before offering solutions. They have an extensive list of capabilities, but through thoughtful conversations, they narrow it down to what makes sense for us, mapping out a clear, step-by-step marketing plan. They balance big-picture strategy with task-oriented execution.
They don’t just build a website—they create something that truly benefits our end users, dealers, and buyers. Their strategic approach to social media is a game-changer, ensuring every post fits the platform and our goals. They keep me on track, even when my schedule is hectic, and their responsiveness is unmatched. Their expertise, combined with forward-thinking, helps us focus not just on today, but on what's next.
Communication has been seamless, whether we’re making small changes or adding entire new pages. Their team is always friendly and easy to work with, and every meeting shows clear progress toward our goals. It’s been a smooth, efficient process from start to finish.
After interviewing several marketing companies, we immediately knew 50 Marketing was the right fit. They completely overhauled our site and did a phenomenal job. Over the last few years, they’ve been patient, diligent, and creative, helping us grow our social media presence and reach new audiences. What felt overwhelming on my own has become a seamless, collaborative process.
Transitioning into the digital B2B landscape felt daunting, but 50 Marketing's professional and organized approach made all the difference. From website overhauls to guiding our team through interviews and content creation, they've consistently followed through with clear goals and deadlines. Their ability to blend the old-fashioned relationship-building with modern, online strategies has brought tremendous value.
